Please Don't Teach Your Baby to Read-- At Least Not with that Product

  • 11 November, 2010
  • 14 Comments

In the morning, I turn on the television to catch the early news while I get ready for work. Often there is an infomercial on about, the Teach Your Baby to Read program. I’m a big believer in teaching young children to read and have done a certain amount of research and development on family involvement and parent teaching, so I’m interested, especially in a program that promotes itself as being produced by a “scholar” in the field.

  As much as I want parents to guide their children’s early reading, this is a program I would not recommend; in fact, I would even discourage its use. It is just not the right way to go. Parents could do better things with their money and their time, including actually helping their kids in ways that could get them reading before they start school.

  The National Early Literacy Panel conducted a thorough review of research on early interventions (implemented any time between birth and kindergarten). We found no research on this program, and I did a quick check for newer studies recently, and that came up zilch as well. In other words, there is no evidence that this program works.

  But isn’t the creator a scholar in this field? Well, it appears that Dr. Robert Titzer does have a Ph.D., though he apparently has never done any work on literacy at any level (the four papers he has published in his career seem to not have much to do with any aspect of teaching babies or anyone else to read).

  What troubles me more than the lack of research (most programs lack research) and the lack of credentials (you don’t need good credentials to come up with a good idea), is the lack of correspondence with what we know about teaching children to read.

  We know that decoding-based programs give kids a clear learning advantage, and that such teaching can profitably begin as early as age 3 (perhaps earlier, but let’s get some studies on that before plunging ahead). Memorizing words does have a role to play in kids’ learning, but it is a relatively small one. Nevertheless, Teach Your Baby to Read instead of helping kids to understand the alphabetic system and to develop phonological awareness and decoding skills, puts its major initial focus on word memorizing. It’s not harmful to teach words like that, but that isn’t the most effective way to go.

  We know that children need to develop a lot of language ability during these early years. The National Early Literacy Panel found that early language development was particularly important in later reading comprehension development. Focusing children’s attention on such a narrow aspect of learning so early on shows a real lack of priorities.

  I started working with my own daughters on reading on the days that they were born. I read a lot to my children during those early years, as did my wife. We sang to them to, and told stories to them, and played language games. By the time they were 3-years-old we were writing down their “stories” and reading those back, and we were teaching them letters and sounds (and, yes, some words, too). We got them writing their own names and trying to write stories, and so on. Both girls were able to read before they entered kindergarten.

  Parents if you are willing to spend $200 on your children’s literacy development then buy some books (and supplement these with what you can get from the library), magazines, writing materials, letter blocks , etc. But invest more than your money. Instead of locking your child up in a play pen and turning on a DVD (yeah, they really do that), read to them, talk to them, sing with them, carry them around the house explaining everything to them.

  When they are toddlers and can talk so much that you are going a little out of your mind, try teaching them some letter names. By the time they are three you can spend a little time each day ( more if their attention allows) working on letters and sounds and words, but just a little (when they wander away, time is up).

  Reading is more than just memorizing words; it requires decoding—and that is, decoding words you do not already know how to read. Reading is more than just decoding, it requires decoding text towards comprehending the message. The babies in the commercials are cute, but they are not reading by any definition that I know.

Comments

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Anonymous Jul 02, 2017 12:19 AM

11/11/2010

I read your post and I also read your biography. I felt the need to respond to your note and hope I am doing so with the utmost respect.

I think it’s quite possible that you do not know a great deal about this program. I say this because you believe that the program is only teaching sight words and nothing else is being learned. I have two nieces who learned to read as babies with Your Baby Can Read and I am so impressed with it that I have given it as a gift to my expecting friends.

I have seen the kids grow with the program and I can tell you it is just amazing to watch. When the kids are quite young, they begin doing the actions in the videos. Even very little ones get really excited and try to do the actions when the word and word meaning are shown on the screen. Later, when the kids are older, they try to say the words as they come up on the screen. Before my niece’s first birthday, she was saying the words when she saw the words on the screen. And, she knew the meanings of the words. I believe she actually learned to talk early because she was trying to say the words in the videos. When the volume on the TV was turned down, she said the words out loud, showing us that she was sight reading the words. But later the most incredible thing happened; she could read words she had never seen before! In fact, she could sound out any word you put in front of her! She had picked up on the patterns of the language. And her spoken vocabulary was also growing by leaps and bounds. She seemed to have an interest in words (both spoken and in print) that I had never seen before in such a young child. As she got older, her reading improved at a fast rate. She read many books at an age when most children are not reading at all! She is older now and doing quite well in school. Her sister learned the same way.

I am not very happy about your comment about locking children up in playpens and turning on the TV. This sounds like lazy parenting and certainly never happened with the kids I know who used the program. In fact, if you had a copy of the videos and books, you would see that the parents are encouraged to talk to their children and to expose them to written language in their everyday lives. I really don’t think that the parents who want to teach their children early on are the parents you refer to with this remark. The kids are not stuck in front of the TV. The videos are pretty short and the kids I know love them!

Can I send you a video clip of my friend’s daughter (now 3 years old)? She learned to read with Your Baby Can Read. She read her first word out loud at 13 months and was soon sight reading everything. I understand the skepticism, but SEEING her reading progression IS BELIEVING! Maybe the experts should really check into this further before being so critical!

Diana Sharp Jul 02, 2017 12:20 AM

11/15/2010

Thanks so much for this post. People ask me about this product all the time, and I am so glad that I can now point them to your excellent analysis of why it's better to buy books, get a library card, and do all the practices you mention instead. I always hope that Catherine Snow is right when she said she believes that "anyone who takes the trouble to study or teach reading, from whatever perspective, is interested in improving the lives of children." So I'll hope the creators of this product are so, just not well-informed about reading research. And I'll also hope even harder that many parents see this post.

Timothy Shanahan Jul 02, 2017 12:20 AM

11/15/2010

These comments are great. Thanks very much.

Anonymous didn't like much of what I wrote about this program, but she was wonderfully civil about it (something to be greatly appreciated these days!).

I have no doubt that her children are doing great with literacy and with school. The question is, is it because this program is so terrific or is it that she is so terrific? I vote for the latter, and in fact, just came across a recent study indicating that babies apparently don't learn much from such videos. Again, I fully support the idea of teaching young children to read and have no doubt that this parent accomplished it (even with this material), but I would not expect the same results with everyone.

She didn't like my description of locking the youngster in the playpen, but that is based on the program recommendation that the child's interest should be captured by placing him/her in a playpen with no toys while the videos play.

As for Diana's (also very) positive comment: I fully agree with Catherine Snow on that point, and Anoynymous's note above is a good illustration of that. This is clearly a parent who cares deeply about her children and who is trying to do the best things for them (and it sounds like it may be working out fine for her kids). However, Psychological Science just published a study by Judy DeLoache, University of Virginia, finding that children did not learn the words with 4 weeks of regular use of the product and that parents who enjoyed the product thought it was more effective than did other parents.

Sameer&amp: Lisa Jul 02, 2017 12:21 AM

5/31/2011

Dr. Shanahan, thanks for your analysis. I am blogging on the subject, and I've just written about my experience with the program (and teaching my toddler to read in general) at http://site.beaniedesigns.com/blog/teach-your-baby-to-read/. Now my task is to take the other side and find reasons to support waiting to teach your child to read until school age (or at least not worry if you're not actively teaching reading to your toddler). I'm wondering if you can point to any studies that support waiting to learn reading. We had wonderful success with our son and reading has been such a joy for us as a family, but I understand a lot of parents have been made to feel they are not doing a good job if they choose not to pursue this with their baby.

Timothy Shanahan Jul 02, 2017 12:22 AM

6/1/2011

Lisa--

Thanks for your comment. I actually am a big believer in teaching young children to read--certainly many children can accomplish this task in some meaningful way before they enter kindergarten or Grade 1. But this particular product (and starting in this fashion at these very early age levels just doesn't bear scrutiny).

There are no studies showing better or worse attainment of literacy at particular age levels. Much is made of the Finnish schools that do not begin teaching literacy until children are 7 (and the Finns now produce kids that are among the most literate in the world). To some that suggests that a later start rather than an early one is the way to go. In fact, the Finnish language is much easier to learn than English because of its phonetic regularity, so perhaps it doesn't take kids as long to figure that system out. However, cultural differences matter a lot in these things. What we need is less belief about these issues and more data. Some studies of starting kids at different ages (within a culture) and then following them over a long period of time would be very informative.

Such studies do not exist now, so opinions are rampant. My opinion is that the earlier starts would be best in the long run (in terms of getting larger numbers of kids succeeding with literacy--because more teaching usually results in more learning).

Sameer&amp: Lisa Jul 02, 2017 12:22 AM

9/30/2011

Great to see the range of comments here! I think, regarding this program, that a lot probably comes down to how you use it with your children. We sat with our son through the video each day which was only 20 minutes or so. In fact, when we started with it, we only did 5 or 10 minutes at a time, depending on his attention. We supplemented by showing him words everywhere and talking about them - the word "orange" on the OJ container, plus the word "orange" in his baby books, etc. For us, the Your Baby Can Read program provided a wonderful curriculum to begin with, which we could expand on and use as suited us. Honestly, if I hadn't heard of the program, I doubt I would have thought on my own that reading could even be started before school. Our son picked it up easily, in part because of our involvement and enthusiasm for making it a fun activity. As Anonymous commented, our son too started speaking early, recognized and read all the words by the time he could speak, and then extended his reading to words he'd never seen before. Reading fluently is just something he sees as natural now, as he approaches age 3. He has a curiosity about words, asking "what's 'pomegranate' mean?" for example, when he sees a new one. I'm personally thankful that we were able to enrich our playtimes with this product, and also our son's understanding and curiosity of the world through reading words around him every day. It should also be noted that we very rarely watched other videos. We are just not a TV family, and I don't think that a video-based reading program is going to do much for kids who are plunked in front of the screen all day long. Like I said, it comes down to how the parents choose to use the program (it comes with really great recommendations to help parents). For us, we benefited greatly from the structure as a basis, then added in our reading time on top of that. I can't imagine he would have picked it up so easily if we had simply read to him. It makes me feel terrible to hear the creators of this program criticized over and over, knowing the tremendous positive effects it has brought us. The materials (books, word cards, sliding picture/word cards, videos, advice for parents) that came with the program were obviously put together with great thought, in a way that no other program has done before. Could it be that people just don't like their advertising approach? Or perhaps there's disbelief in the educational community because it's not the way it's always been done? The creators may not have the correct credentials or scientific research studies to satisfy educators in this country, but why so much criticism of a positive program that has enriched the lives of so many? Especially at a time when literacy seems to be on the decline among high school graduates now? I only wish that every child had the chance to benefit from this program at an early age.

Jaime Dec 13, 2019 06:19 PM

My daughter and I LOVED using the program!

It was extremely interactive. I would play it while she was feeding herself lunch in her high chair. I would sit with her and following along with the video. We also read copious amounts of books and made it a cuddling, nightly ritual to get in bed and read books together.

The program you are speaking negatively about was actually one of the most rewarding gifts I have been able to share with my bright daughter. It taught me how to maximize the way I read with my daughter and we played a lot of games with the tools of the program.

It was always fun, engaging, and interactive because that is called good parenting--no program is going to turn a bad parent into a good one or vice versa--and to be honest, that is really what you're saying here.

Not only did her extremely early reading make her life better in general because she NEVER had to struggle to learn how to read; she could enjoy learning CONTENT rather than the process of reading. Therefore, it gave her a major advantage in school because she could enjoy learning social-emotional skills, writing, and even math because her mind was free to explore.

My daughter was LEARNING while other students were struggling with each letter sound just to make out a word and missing the entire concept completely.

If only you had actually used the program yourself with one of your own children, you could see how wrong your professional opinion really is.

And it honestly saddens me that some expectant mother will read your blog and decide against this amazing program. You are doing more harm than good in my opinion as an educator myself, and more importantly as a mother.

I only WISH my 8th graders that are reading at a 3rd grade level had the same opportunities that I was able to give to my child by using Your Baby Can Read.

Jaime Dec 13, 2019 06:19 PM

My daughter and I LOVED using the program!

It was extremely interactive. I would play it while she was feeding herself lunch in her high chair. I would sit with her and following along with the video. We also read copious amounts of books and made it a cuddling, nightly ritual to get in bed and read books together.

The program you are speaking negatively about was actually one of the most rewarding gifts I have been able to share with my bright daughter. It taught me how to maximize the way I read with my daughter and we played a lot of games with the tools of the program.

It was always fun, engaging, and interactive because that is called good parenting--no program is going to turn a bad parent into a good one or vice versa--and to be honest, that is really what you're saying here.

Not only did her extremely early reading make her life better in general because she NEVER had to struggle to learn how to read; she could enjoy learning CONTENT rather than the process of reading. Therefore, it gave her a major advantage in school because she could enjoy learning social-emotional skills, writing, and even math because her mind was free to explore.

My daughter was LEARNING while other students were struggling with each letter sound just to make out a word and missing the entire concept completely.

If only you had actually used the program yourself with one of your own children, you could see how wrong your professional opinion really is.

And it honestly saddens me that some expectant mother will read your blog and decide against this amazing program. You are doing more harm than good in my opinion as an educator myself, and more importantly as a mother.

I only WISH my 8th graders that are reading at a 3rd grade level had the same opportunities that I was able to give to my child by using Your Baby Can Read.

Jaime Dec 13, 2019 06:20 PM

My daughter and I LOVED using the program!

It was extremely interactive. I would play it while she was feeding herself lunch in her high chair. I would sit with her and following along with the video. We also read copious amounts of books and made it a cuddling, nightly ritual to get in bed and read books together.

The program you are speaking negatively about was actually one of the most rewarding gifts I have been able to share with my bright daughter. It taught me how to maximize the way I read with my daughter and we played a lot of games with the tools of the program.

It was always fun, engaging, and interactive because that is called good parenting--no program is going to turn a bad parent into a good one or vice versa--and to be honest, that is really what you're saying here.

Not only did her extremely early reading make her life better in general because she NEVER had to struggle to learn how to read; she could enjoy learning CONTENT rather than the process of reading. Therefore, it gave her a major advantage in school because she could enjoy learning social-emotional skills, writing, and even math because her mind was free to explore.

My daughter was LEARNING while other students were struggling with each letter sound just to make out a word and missing the entire concept completely.

If only you had actually used the program yourself with one of your own children, you could see how wrong your professional opinion really is.

And it honestly saddens me that some expectant mother will read your blog and decide against this amazing program. You are doing more harm than good in my opinion as an educator myself, and more importantly as a mother.

I only WISH my 8th graders that are reading at a 3rd grade level had the same opportunities that I was able to give to my child by using Your Baby Can Read.

Jaime Dec 13, 2019 06:20 PM

My daughter and I LOVED using the program!

It was extremely interactive. I would play it while she was feeding herself lunch in her high chair. I would sit with her and following along with the video. We also read copious amounts of books and made it a cuddling, nightly ritual to get in bed and read books together.

The program you are speaking negatively about was actually one of the most rewarding gifts I have been able to share with my bright daughter. It taught me how to maximize the way I read with my daughter and we played a lot of games with the tools of the program.

It was always fun, engaging, and interactive because that is called good parenting--no program is going to turn a bad parent into a good one or vice versa--and to be honest, that is really what you're saying here.

Not only did her extremely early reading make her life better in general because she NEVER had to struggle to learn how to read; she could enjoy learning CONTENT rather than the process of reading. Therefore, it gave her a major advantage in school because she could enjoy learning social-emotional skills, writing, and even math because her mind was free to explore.

My daughter was LEARNING while other students were struggling with each letter sound just to make out a word and missing the entire concept completely.

If only you had actually used the program yourself with one of your own children, you could see how wrong your professional opinion really is.

And it honestly saddens me that some expectant mother will read your blog and decide against this amazing program. You are doing more harm than good in my opinion as an educator myself, and more importantly as a mother.

I only WISH my 8th graders that are reading at a 3rd grade level had the same opportunities that I was able to give to my child by using Your Baby Can Read.

Silvino Castillo Feb 07, 2020 01:54 AM

We bought this for my daughter. When she was born. By the time she was a year old she was reading 130 flash cards and knew the meaning of the word. I remember waiting to take Christmas photos at Jc Penney's. We had an hour wait. So I took out the flash cards. She thought it was play time. She loved reading the cards. Lol other Moms could not believe what they were seeing and hearing. She is only one! I told them about this product. In fact Dr. Robert Titzer went to Phoenix to see my daughter. He did a promo for this product . Yes my daughter was front and center reading flash cards and a childs book. My daughter even made the newspaper. She loved going to the book store when she was little. She is one year advance in school and getting great grades now. I would recommend this to anyone with a baby. You have to work with your child using it. Sad that this guy got sued! This was a blessing and my daughter loved it. Especially the sing along songs.

Lee O'Driscoll Jun 27, 2020 01:27 PM

I think all parents need a holistic approach to learning to read.

My 2 year old loves the Your Baby Can Read cards, books and dvds. This is because she loves animals and she responds to the videos because they’re largely children doing the narration.

The books and flash cards are sturdy, and she loves lifting all the flaps and pulling the cards apart.

But do we still do other activities? Of course we do! She goes to the library, has tons of books and flash cards and is learning letters and numbers.

Anything that encourages parents to think about literacy with their young children should be applauded in my opinion. And toddlers will only do things that they like and are engaged by, and my daughter loves it.

It’s only going to help her development, and is always done in fun. She requests to do the activities.

Anyone who thinks that bringing literacy and numeracy into a baby or toddler’s life is in some way making their childhood miserable is setting the tone for how their children will view learning these life skills in the future: as a dull, miserable chore - great way to ensure and bright happy future for them! Literacy and numeracy should be a key part of play and should be fun!

Anon Oct 06, 2022 08:24 AM

Hi there,

When your child is speech delayed and you have done everything you possibly can within your means, I am not a teacher or a doctor, then you'll have to forgive people for trying this. I also would never "lock my child up".
Cheers

Timothy Shanahan Oct 07, 2022 02:27 PM

Anon--

This approach would not help speech delayed children either, though being a grandfather of a speech delayed chid I fully understand the desperation that may encourage someone to try it.

tim

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Please Don't Teach Your Baby to Read-- At Least Not with that Product

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